DISCOUNT DANCE WEBSITE REDESIGN
I joined this project at a stage where initial concept ideas had been established by the designer from our parent company, serving as a foundational guide. Upon assuming my role, I initiated significant enhancements to our branding, user experience (UX), and user interface (UI), tailored specifically to our brand identity. Tasked with drawing inspiration from esteemed websites such as Nordstrom and Carbon38, I embarked on a mission to craft a user experience that not only captivated aesthetically but also prioritized practicality, all while elevating our brand presence, yet ensuring seamless consistency across both desktop and mobile platforms.
Old website from August 3, 2018
New website since January 2020
Matching mobile website since January 2020
