rsq jeans 2020
Tilly’s New RSQ Jeans Launch Campaign
As part of a dynamic marketing initiative for the back-to-school season in 2020,
I spearheaded the creation of comprehensive print and digital assets to showcase a range of denim fits tailored for women, men, girls, and boys. The campaign aimed to highlight the versatility and style of our denim collection, catering to diverse age groups and fashion preferences.
Fit Guide
Created compelling visual signage for retail stores to effectively communicate the unique features of each denim fit.
fonts
Fonts used:
Bebas Neue & DJB About a Boy.
emails
Implemented a multi-platform approach to reach a wide demographic range in the digital channels.
Digital RSQ Main Lookbook
Lookbook pages were converted to Instagram Stories to be kept as highlights in order to generate excitement and anticipation for the new denim collection, driving traffic to retail outlets and online platforms.
Digital RSQ Curvy Lookbook
